This is especially true of people who found the page by using a search engine for a specific set of keywords. They want the answer to their question or a solution to their problem only, and are not interested in browsing or anything else.

You want to place one large rectangle ad block just above your content, be that the top of the center column or on the top of the left hand side of the page. So, for example, if you have an information website about “widgets”, and you have an article reviewing the latest “blue widget”, then put one large rectangle ad block just above the start of the article text (but below the article title).

That is one small change in this version of the ebook that can make a big, big difference. Putting one large rectangle block below the content title on the page helps draw the visitor into clicking the ad. Once they’ve read the title of the article, the next thing they see are the ads, which they immediately associate with the content and are thereby induced to click–which is exactly what you want!

I was getting great CTR rates before by putting the ads above the title, but after switching the ads below the title, my CTR rose by 26%! That means that for ever $100 a month I was earning before, I was now earning $126. Not bad for a simple change like that, is it? Google now allows you to show 3 ad blocks, and you want to take advantage of that. The other place you must put an ad block is at the end of the content, right after the article. If you can get it in above the author’s “About Box” (if there is one), that’s perfect. The reason is that if the visitor has read the article completely, it is very likely that they will be interested in ads pertaining to that article. This is especially true of content which is a review of a product or service. (Just be sure that the article usage guidelines allow you to put your ads above the author’s About Box if it’s not your own article). So the top ad block catches those who are interested in products and services now, and the bottom ad catches those were wanting some education but are now convinced that it’s time to look further.

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