So, for example, if the background of your pages is white, make the border and
background of your AdSense ads white as well. If your page background is green,
make the border and background of your AdSense ads green.
The reason for this is
that it blends the ads in with your site so they don’t scream “Advertisement!” If ads
scream out that they are ads, people will not look at them out of banner blindness. But
if you blend the ads with the page, people will look at them, be interested, and click.
Two additions to the above which you may not already be aware of: 1) The
statistics show that using the “standard” blue link color works best, with one exception
that is covered in the “Facts and Figures” section, and 2) You should make the color of
the advertiser’s url a color that does not stand out on the page (that’s the small domain
name or url that appears below the ad text–not the link url). Both of these steps make
your ads look less like ads, thereby increasing your CTR.
One last tip that will really increase your CTR is to make all of the links in the
content portion of your page except the AdSense ad links a color that is 1) not the
traditional blue link color and 2) that is not as bright and noticeable as the traditional
blue (dark green is a good one). If you do this you will notice that the AdSense links are very, very easily noticed
on the page, so they catch the attention of your visitors right away. Placed in the
appropriate position on the page, it doesn’t take a rocket-scientist to see why this makes
the ads get clicked a lot more.
However, keep your navigation links the same color as your AdSense ad links,
because you want your AdLinks to blend in and look like site navigation.
Don’t worry if this is a lot to try and visualize–I’ll show you an example page of
exactly how to make everything look a little further in the ebook. Base your page layout
on that example and you can’t lose.
Make the border and background colors of your ads match the
background color of the web page on which the ads will appear, make the link color the
standard “blue”, and make the advertiser url a color that does not stand out. Finally,
make the other links on your page a color that is not the traditional link color (such as
dark green). |
