Some web sites may find that their content just doesn’t support the ad layouts shown in the example on the previous pages. For those webmasters, and as interesting and informative study material for the rest of us, I’ve gathered some performance statistics on the various aspects of AdSense layout.

These statistics reveal some very important information about how the typical web surfer responds to color, as well as what search engines generate the best CTRs, and which days of the week tend to be better.

Notice: None of the statistics shown herein were given me by Google’s AdSense Reports. Rather, they were collected from an independent third party tracking script, and thereby do not violate the AdSense Terms of Service.

On the next few pages are the compiled statistics for the following:

1. Best Overall Ad Formats

2. Link Color Performance

3. Top 10 Url Colors

4. Top 10 Border Colors

5. Top 10 Background Colors

6. Top 5 Text Colors

7. Average CTR By Weekday