
I have to say that I was rather surprised that the standard “blue” link color did not
receive the highest CTR. A darker shade of blue (#000080), close to navy blue,
attracted more attention.
I can’t conclude that links suffer from a kind of “link blindness” similar to banner
blindness, since the other non-standard link colors performed worse than the standard
blue. So what is it about navy blue that draws attention? Hard to say, but it seems to
work!
The dark blue, of course, works best on a white background.
With the exception of navy blue, avoid non-standard link colors. |